Box Measurement Tips Every Business Should Know Before Ordering Custom Packaging

 

Introduction

When businesses decide to invest in custom packaging, one of the first steps is to provide the supplier with accurate box dimensions. A mistake at this stage could result in wasted materials, product misfit, and unnecessary costs. This article highlights essential box measurement tips every business owner should know before ordering packaging.

Internal vs. External Dimensions

The first thing to understand is the difference between internal and external dimensions.

  • Internal measurements determine how much product can fit inside the box.

  • External measurements matter for storage, shipping, and stacking.

Always clarify which measurement type your supplier requires. Most packaging companies work with internal dimensions when producing boxes.

Orientation Matters

Suppliers follow the standard format Length × Width × Height. Mixing up width and height is one of the most common errors.

  • Length = longest opening side

  • Width = shorter opening side

  • Height = vertical measurement

Double-checking these ensures smooth communication with your manufacturer.



Measuring Different Box Styles

Not all boxes are the same.

  • Mailer boxes: Include lid space in measurements.

  • Rigid boxes: Account for thicker material walls.

  • Folding cartons: Provide flat layout dimensions for printing.

When in doubt, ask your packaging supplier for a template or dieline.

Mistakes to Avoid

  • Measuring outside only (instead of inside)

  • Forgetting material thickness

  • Using inches when the supplier expects centimeters

  • Not considering space for protective inserts

Correcting these mistakes early avoids delays and extra costs.

Why Accurate Dimensions Help Your Brand

Besides cost savings, accurate box measurement strengthens branding. A perfectly fitted custom gift box or luxury packaging box delivers a premium feel during unboxing. For retail, the right box also enhances product shelf appeal.

Conclusion

Providing accurate box dimensions is the foundation of successful custom packaging projects. Businesses that master this simple process save money, reduce errors, and create packaging that leaves a lasting impression on customers.

Comments

Post a Comment

Popular posts from this blog

Top 5 Packaging Design Mistakes That Hurt Your Brand Image

Image
Your packaging is your product's handshake with the customer — it creates the first impression long before they open the box. But even experienced brands make avoidable design mistakes that cost them conversions and credibility. 1. Ignoring the Unboxing Experience Consumers love emotional unboxing. In a Dotcom Distribution survey, 40% of shoppers share packaging experiences on social media when they find the design unique. Yet many brands still use generic boxes without inserts or textures. 2. Overcomplicated Design Elements Sometimes less is more. Too many colors, foil stamps, or font styles can overwhelm your customer. The key is visual balance — focus on your brand’s tone rather than decorative excess. 3. Not Testing Prototypes Before Mass Production Skipping the prototype stage is one of the biggest pitfalls in the custom packaging box process . You risk misalignment, incorrect fitting, or poor finish. Always request a pre-production sample for physical testing. 4. For...
Read more

How to Fold a Cardboard Box for Gift and Product Packaging

Image
 In today’s packaging industry, knowing how to fold a cardboard box correctly is more than a basic skill—it directly affects product protection, presentation, and customer experience. Whether you are preparing gift packaging, retail boxes, or custom paper packaging for brands, mastering the folding process can save costs and improve packaging efficiency. This article explains why paper folding gift boxes are widely used and introduces practical folding concepts that apply to both DIY and commercial packaging. Why Paper Folding Gift Boxes Are So Popular A paper folding gift box is designed to be shipped flat and assembled when needed. Compared with rigid boxes, folding cardboard boxes offer several advantages: Lower shipping and storage costs Faster assembly without special tools Flexible designs for gifts, cosmetics, food, and retail products Easy customization with printing, embossing, or foil stamping For businesses and packaging factories, folding boxes are ...
Read more

What material is the corrugated or shipping box? | hsgiftboxfactory.com

Image
The corrugated box or shipping box is one of the most widely used paper packaging containers. It is mainly used to package some commodities that are not too large and easy to transport. Generally, Taobao clothing, small accessories, and four-piece sets are mostly used. Because the shape of the box resembles an airplane, it is named the shipping box. So, what is the material of the corrugated or shipping box? How to calculate the unit price of the corrugated or shipping box? The material is mainly E corrugated, B corrugated more . The corrugated or shipping boxes are generally made of corrugated paper, and generally have three layers and five layers: The three layers are divided into a type b type and e type, and the material thickness is 4 mm, 3 mm and 1.5 mm respectively. Most of the aircraft boxes are B-type and E-type. The thickness of the A-type is 4 mm. When folded, the front socket is inconvenient to insert. Generally, Taobao clothing, small accessor...
Read more